Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Best Buy Must Decide Not What They Should Do, But What Consumers Want

The next phase of Best Buy’s evolution—and let’s remind ourselves that Best Buy was founded on retail innovation, have continually evolved, and will evolve again—must be based not on what they should do next as merchandisers. But on what consumers want next.

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This entry was posted on June 28, 2012 by in Organizational Change, Organizations + Technology and tagged , , , .


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