Organizational Communication in the News
Case Studies of Organizations and Organizational Communication in the Media
Best Buy Must Decide Not What They Should Do, But What Consumers Want
The next phase of Best Buy’s evolution—and let’s remind ourselves that Best Buy was founded on retail innovation, have continually evolved, and will evolve again—must be based not on what they should do next as merchandisers. But on what consumers want next.
Story length: 454 words
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Creative Commons
Organizational Communication in the News by Rahul Mitra is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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