Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

How to Tell if Your Favorite Companies Are Truly Progressive or Secretly Selling Out


But does literally selling out mean a company will virtually do so as well? For many small, ethically minded companies, the choice to remain independent or sell is a catch-22. Allowing partial or full ownership by a larger company can free up resources to focus on getting back to core values. Similarly, a brand like Tom’s of Maine may end up in more shops as a result of having the Colgate marketing and distribution power pushing the once-tiny brand into new markets.

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