Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Apple’s Siri Buttons On Mercedes, BMW, Jaguar Steering Wheels? Automakers Think Different


Siri is coming to Mercedes, GM, BMW, Jaguar, and others, but the brands describe a hookup that’s a far cry from Steve Jobs’s iCar vision.

At the company’s WWDC keynote on Monday, Apple SVP Scott Forstall showed off a number of ways the company planned to unite mobile phones and automobiles, such as with turn-by-turn directions. But what really caught consumer and media attention is the new passenger Apple is adding to the car: Siri, the witty virtual assistant for the iPhone and now iPad, who will be making her way into a slew of vehicles in the coming year

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About jfyke

I'm an assistant professor at Marquette University, teaching in communication studies and corporate communication.

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This entry was posted on June 13, 2012 by in Global Organizations, Organizations + Technology and tagged , , , .

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