Apple’s Siri Buttons On Mercedes, BMW, Jaguar Steering Wheels? Automakers Think Different

Siri is coming to Mercedes, GM, BMW, Jaguar, and others, but the brands describe a hookup that’s a far cry from Steve Jobs’s iCar vision.

At the company’s WWDC keynote on Monday, Apple SVP Scott Forstall showed off a number of ways the company planned to unite mobile phones and automobiles, such as with turn-by-turn directions. But what really caught consumer and media attention is the new passenger Apple is adding to the car: Siri, the witty virtual assistant for the iPhone and now iPad, who will be making her way into a slew of vehicles in the coming year

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About jfyke

I'm an assistant professor at Marquette University, teaching in communication studies and corporate communication.

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