Case Studies of Organizations and Organizational Communication in the Media
Not that long ago, this little Ohio River town could call itself the pottery capital of the nation… But no longer. Global competition and economic collapse shattered the industry like a poorly executed tablecloth trick and turned East Liverpool into a desperate corner of the country.
Just two pottery makers remain, and one, the American Mug and Stein Company, was on the verge of closing last fall… But on Tuesday, the company’s mugs will go on sale in Starbucks stores across the country as part of a line of new merchandise made in America and branded Indivisible.
Story length: 1,382 words
Access the full story here.