Case Studies of Organizations and Organizational Communication in the Media
In the 1960s and 70s, stewardess uniforms (indeed, they were all women) were designed to be overtly sexy and appealing to male passengers. Designers like Emilio Pucci were hired to bring current high-fashion cuts and patterns onto planes. ”The airlines used bright colors and different psychedelic prints—stripes, flowers, dots,” Muskiet recalls, “Everything was possible!”
Today’s travel atmosphere is more about inspiring trust and calm than it is about giving people a thrill.
Story length: 577 words (includes 7 images illustrating different uniforms from around the world)
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