Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Judging An Airline By Its Uniform


In the 1960s and 70s, stewardess uniforms (indeed, they were all women) were designed to be overtly sexy and appealing to male passengers. Designers like Emilio Pucci were hired to bring current high-fashion cuts and patterns onto planes. ”The airlines used bright colors and different psychedelic prints—stripes, flowers, dots,” Muskiet recalls, “Everything was possible!”

Today’s travel atmosphere is more about inspiring trust and calm than it is about giving people a thrill.

Story length: 577 words (includes 7 images illustrating different uniforms from around the world)

Access the full story here

Advertisements

About jfyke

I'm an assistant professor at Marquette University, teaching in communication studies and corporate communication.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on May 29, 2012 by in Careers + Work, Culture, Diversity + Difference, Gender, Identity, Public Relations.

Archives

Top Rated Stories

%d bloggers like this: