The WWF empire now derives a very hefty chunk of its income from partnerships with governments, or the EU, or actual multinationals, such as Coca-Cola and Sky, which like to use its iconic panda logo (originally designed by the naturalist Peter Scott) to give an “eco-caring” gloss to their commercial activities. The chief reason why it has so greatly increased its wealth and influence is that it has joined other lobby groups, such as Friends of the Earth and Greenpeace, in pushing to the top of its agenda that most fashionable and lucrative of environmental causes, the “battle to halt climate change”.

But this has led WWF into some rather odd little tangles, such as those which have recently emerged over its activities in Tanzania.

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