Case Studies of Organizations and Organizational Communication in the Media
In 2009, Chrysler was sputtering toward collapse, with tens of thousands of jobs in jeopardy. But one man bet that he could save the company and make it profitable again. He’s Sergio Marchionne. He’d already turned around Fiat and felt the two companies were a good fit — and clearly he likes a good challenge. So Marchionne took a $6 billion, high-interest U.S. Treasury loan and promised to pay it all back by 2017. Chrysler beat the deadline by six years.
See the full video here.
Story length: 2,195 words
Access the full story here.