Case Studies of Organizations and Organizational Communication in the Media
Four rickety metal shacks that line the main road in this town of maybe 10 people sell an average of 13,000 cans of beer and malt liquor a day. The nearest sizable city is two hours north. But just 240 yards north — across the state line in South Dakota — is the sprawling Pine Ridge Indian Reservation, where alcohol has been banned since the 1970s.
In February, the Oglala Sioux filed a federal lawsuit against the stores, and Anheuser-Busch and several other large American brewing companies, accusing them of encouraging the illegal purchase, possession, transport and consumption of alcohol on the reservation. Fetal alcohol syndrome, fatal drunken driving accidents and beer-fueled murders have cast a pall over Pine Ridge for decades.
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