Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Battling the Bottle: Students and Industry Face Off Over Water


Bottled water is trickling away from college campuses nationwide, thanks to the efforts of student activists and the non-profit groups that support them with campaigns like Ban the Bottle. But that’s not going over too well with the International Bottled Water Association. The industry, which had $10.6 billion in revenue in 2010, went on the defensive this month with a YouTube video to counter what it calls “misinformation” used to turn college students against bottled water.

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