Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

iPad Trademark In China May Cost Apple Millions


LCD manufacturer Proview Technology (Shenzen), which is based in the southern city of Shenzen, China, and is a subsidiary of Hong Kong’s Proview International Holdings, Ltd., is suing Apple in a Beijing court over the rights to the “iPad” name within mainland China’s borders. Proview’s Shenzen arm seeks $38 million in compensation for damages, as well as an apology from Apple for the purported trademark infringement, according to Apple Insider.

Story length: 300 words

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Related Background Story: Apple’s Suit Over iPad Name Rejected By Chinese Court (12/6/2011)

A court in southern China has rejected a lawsuit by Apple Inc, accusing a Chinese technology company of infringing its iPad trademark, a newspaper reported on Tuesday, the latest move in a protracted tug-of-war over the name.

Story length: 290 words

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This entry was posted on February 8, 2012 by in Global Organizations, Public Relations and tagged , , , , .

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