Ivanka Trump fights to save the brand
Ivanka was appearing at the Fortune Most Powerful Women conference, an annual gathering of some of the most accomplished women in corporate America. She had spoken at the conference before, … Continue reading
What’s the Point of City Logos?
It’s not immediately obvious that changing a logo would change the city’s reputation, any more than changing a refrigerator’s light bulb changes its ability to keep food cold. And yet, … Continue reading
Even if It Enrages Your Boss, Social Net Speech Is Protected
As Facebook and Twitter become as central to workplace conversation as the company cafeteria, federal regulators are ordering employers to scale back policies that limit what workers can say online… … Continue reading
3 Stages of a Company’s Social Integration
As social behaviors and technologies become more embedded into all aspects of business, smart companies are looking as far up the adoption curve as possible. This means getting beyond what … Continue reading
The 15 Most Disliked Companies in America
The most disliked companies in America once again include airlines, utilities and banks, according to the latest cycle of ratings from the American Customer Satisfaction Index. Story length: 1686 words … Continue reading
What We Learned at UVa: 4 Key Takeaways
We at the University of Virginia hope that more universities that encounter such hostile takeovers manage to fend them off the way Texas and Virginia did. And we feel for … Continue reading
The World’s Most Reputable Companies
Reputation Institute, a global private consulting firm based in New York, recently ranked 100 businesses that have successfully established strong international names for themselves. The firm invited about 47,000 consumers … Continue reading
