Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

The CEO of Siemens on Using a Scandal to Drive Change

With Siemens reeling amid a global bribery investigation, its board hired Peter Löscher as the first outsider to become the company’s top leader. Here’s how he quickly moved to rebuild … Continue reading

November 13, 2012 · Leave a comment

Have India’s poor become human guinea pigs?

What Mrs Sodey says she did not know was that her mother-in-law was being enrolled in a drugs trial for the drug Tonapofylline, which was being tested by Biogen Idec. … Continue reading

October 31, 2012 · Leave a comment

Starbucks Expands to India With Mumbai Flagship Opening

  While the drinks list at the world’s newest Starbucks will look pretty familiar to anybody who has ordered a grande skim latte elsewhere on the planet, the food features … Continue reading

October 19, 2012 · Leave a comment

Marissa Mayer’s Yahoo Turnaround Starts To Take Shape

Marissa Mayer, who is trying to usher in a new era at Yahoo, laid out her strategy in all-hands meetings on Tuesday. Mayer generally focused on the big-picture turnaround rather … Continue reading

September 26, 2012 · Leave a comment

Google Can’t Have It Both Ways

I was a bit dismayed to read in yesterday’s Wall Street Journal about Google’s delaying (preventing?) Acer from launching a phone in China using an operating system that competes with Google’s Android… Aliyun has been on … Continue reading

September 14, 2012 · Leave a comment

A Drug-Maker’s Ethical ‘Mistakes’

Pharmaceutical giant GlaxoSmithKline recently agreed to pay the government $3 billion in a record health care fraud settlement. Its public response followed the usual pattern for official contrition. Chief executive … Continue reading

August 6, 2012 · Leave a comment

10 Brands That Will Disappear In 2013

Each year, 24/7 Wall St. identifies 10 important American brands that we predict will disappear within a year. This year’s list reflects the brutally competitive nature of certain industries and … Continue reading

June 21, 2012 · Leave a comment

The World’s Most Reputable Companies

Reputation Institute, a global private consulting firm based in New York, recently ranked 100 businesses that have successfully established strong international names for themselves. The firm invited about 47,000 consumers … Continue reading

June 7, 2012 · Leave a comment

Rectangle Oreos and Cucumber Gum, Made in China for China

KFC, a Yum! Brands chain and one of the first Western fast food restaurants to hit China in the 1980s, has long been recognized as a pioneer, with offerings like … Continue reading

June 7, 2012 · Leave a comment

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