Ivanka Trump fights to save the brand
Ivanka was appearing at the Fortune Most Powerful Women conference, an annual gathering of some of the most accomplished women in corporate America. She had spoken at the conference before, … Continue reading
Shinola: The Real History of America’s Most Authentic Fake Brand
A mogul from Texas is using the country’s least aspirational city as the backdrop for his next global lifestyle company–a $225 million experiment in manufactured authenticity. I’m inside the rooftop … Continue reading
Snyder unveils sweeping Flint plan
“My view is I want Michigan to be a role model for setting that standard, so I’m going to be calling for legislation to make that standard much higher,” the … Continue reading
Kraft Reveals Revamped Mac and Cheese, 50 Million Boxes Later
Usually when companies come out with a new and improved formula, they want the public to know. But when the item in question is an iconic food product, the calculus gets … Continue reading
Why business fought the Confederate flag
Not for the first time this year, the concerns of political leaders and business elites converged on a single issue — and swiftly forced dramatic change. The debate over the … Continue reading
Canada Job Grant NHL playoff ads deliberately pitched to men
A federal TV ad campaign last year promoting new job grants was pitched to young males, even though the grants are available to both men and women. The controversial ads, … Continue reading
Barra confesses lack of values, not bad apples, led GM to crisis
Even when the evidence of wrongdoing is overwhelming, leaders who are prepared to endure the indignation of grandstanding lawmakers in respectful silence are typically permitted to leave with their professional … Continue reading
What’s the Point of City Logos?
It’s not immediately obvious that changing a logo would change the city’s reputation, any more than changing a refrigerator’s light bulb changes its ability to keep food cold. And yet, … Continue reading
Rob Ford crack scandal: What’s behind mayor’s ‘mind-boggling’ PR strategy?
Pure chaos? Or a “brilliant” strategy to win back public sympathy and keep his job as Toronto’s mayor? Whichever the case, it was a wild day at city hall Tuesday … Continue reading
