Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

‘The Internship,’ now starring … Google

Source: Los Angeles Times

Google helped the filmmakers reconstruct the company’s campus for filming at Georgia Tech in Atlanta, down to the details such as the T-shirts employees wear and the colorful “Noogler” propeller hats that interns wear during their first week. Google’s creative team designed the movie’s end credits. Google even contributed dialogue for two scenes.

The film comes as Google’s do-no-evil corporate image is under scrutiny from government regulators and privacy watchdogs, who question whether the technology giant’s business practices harm consumers and competitors.

Story length: 1,373 words

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