Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Playing to type to make it in Hollywood


Source: L.A. Times

Gillespie, an author, casting director and self-described sherpa to creative people navigating their careers, coaches her students to hone a brand that oozes through everything they do, from the answers they give at an audition to the drink they order at a bar. Even in the grocery line or Starbucks, she urges actors to dress the part and market themselves as the nerd or the babe or the Eastern European spy. She calls it “living on brand.”

Story length: 1,696 words

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