Case Studies of Organizations and Organizational Communication in the Media
Good luck, Gleeks and band dorks. A new report suggests that running with the in crowd in high school bodes well for future earnings potential. Those considered popular in secondary school earned 2% more decades later than oddballs such as Napoleon Dynamite – a so-called popularity premium.
So says a new analysis of data from the Wisconsin Longitudinal Study, which follows more than 10,000 people who graduated from the blackboard jungle in Wisconsin in 1957. Forty years after graduation, those who were in the 80th percentile of the popularity chain earned 10% more than their peers in the 20th.
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