Case Studies of Organizations and Organizational Communication in the Media
A group of San Francisco Bay Area Gold’s Gym franchises has relinquished affiliation with its parent company in protest against the CEO’s substantial 2010 donation to a conservative organization with anti-LGBT ties. The franchise group is now called Fitness SF. The group is privately owned and includes four gyms located in Oakland, Marin and San Francisco’s SoMa and Castro Districts, and has long been a pillar of the LGBT community. The group regularly donates to LGBT organizations, and the Castro location often participates in the San Francisco Pride Parade.
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