Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Shatner returns to Priceline ads


Priceline is bringing back popular pitchman William Shatner in a new television ad, seven months after “killing” his character in a bus crash spot. The online travel site has seen its own high-flying stock plunge in the past week on bad news out of its European unit, although shares were up 1.5% in midday trading Wednesday on the news.

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This entry was posted on August 15, 2012 by in Crisis Communication, Identity, Public Relations and tagged , , .

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