Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Yes, You Can Brainstorm Without Groupthink


We have no issue with the importance of the creative individual to generate focused and powerful ideas. Furthermore, we agree that, used improperly, Osborn’s process of brainstorming can promote consensus, not collaboration. Suffice it to say, we dislike consensus-based “Groupthink” as much as the next person. Rather, our issue is with the way both articles have attacked Alex Osborn’s concept of brainstorming as a powerful collaborative thinking tool. We are strong advocates of collaboration in innovation, and believe that the proper use of brainstorming techniques is a powerful tool in the collaborative approach. Over our many years of experience, we have seen managers effectively use three simple techniques for avoiding “Groupthink” during brainstorming. Here’s our advice…

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