Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Most Organizations Still Fear Social Media


We collaborate daily, sometimes productively, sometimes not. Most organizations, however, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance. In fact, this is the most common attitude among the more than 250 organizations that have taken our Social Readiness Assessment… Fearful, folly and flippant attitudes keep organizations from realizing the benefits of mass collaboration. Simple social media solutions that generate ‘likes’ may be easier to embrace but they offer little in the way of meaningful change.

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