Case Studies of Organizations and Organizational Communication in the Media
Facebook Inc has agreed to allow users more control over how their personal information is used in its “Sponsored Stories” ad feature, part of a deal to resolve litigation against the social networking company. The potential loss of revenue to Facebook resulting from the changes is the equivalent of about $103 million, in the opinion of one economist hired by the plaintiffs.
A “Sponsored Story” is an advertisement that appears on a member’s Facebook page and generally consists of another friend’s name, profile picture and an assertion that the person “likes” the advertiser.
Story length: 322 words
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