Case Studies of Organizations and Organizational Communication in the Media
Reputation Institute, a global private consulting firm based in New York, recently ranked 100 businesses that have successfully established strong international names for themselves. The firm invited about 47,000 consumers across 15 markets to participate in a study of those 100 most reputable companies, all multinational businesses with a global presence.
Reputation Institute also analyzed what it calls the seven dimensions of corporate reputation. That’s where it found that perceptions of the enterprise (workplace, governance, citizenship, financial performance and leadership) trumped product perceptions (products and services plus innovation) in driving behaviors. The study shows that in order to win support and recommendations, a company needs to tell its story in a way that connects with stakeholders on a global level.
Story length: 1,407 words
Access the full story here. (Also contains list of top 100 companies)