Case Studies of Organizations and Organizational Communication in the Media
Twitter has adopted a redesigned bird as its new logo, bringing uniformity to the symbol representing its brand.
“Whether soaring high above the Earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility,” said Doug Bowman, the company’s creative director.
Story Length: 179 words
Access the full story here (story also contains Twitter’s 18-second “Our New Twitter Bird” introductory video)