Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Twitter Flips The Bird, Adopts New Logo


Twitter has adopted a redesigned bird as its new logo, bringing uniformity to the symbol representing its brand.

“Whether soaring high above the Earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility,” said Doug Bowman, the company’s creative director.

Story Length: 179 words

Access the full story here (story also contains Twitter’s 18-second “Our New Twitter Bird” introductory video)

Advertisements

About jfyke

I'm an assistant professor at Marquette University, teaching in communication studies and corporate communication.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on June 6, 2012 by in Groups + Collaboration, Identity, Organizations + Technology, Public Relations and tagged , , .

Archives

Top Rated Stories

%d bloggers like this: