Organizational Communication in the News

Case Studies of Organizations and Organizational Communication in the Media

Twitter Flips The Bird, Adopts New Logo

Twitter has adopted a redesigned bird as its new logo, bringing uniformity to the symbol representing its brand.

“Whether soaring high above the Earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility,” said Doug Bowman, the company’s creative director.

Story Length: 179 words

Access the full story here (story also contains Twitter’s 18-second “Our New Twitter Bird” introductory video)


About jfyke

I'm an assistant professor at Marquette University, teaching in communication studies and corporate communication.

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This entry was posted on June 6, 2012 by in Groups + Collaboration, Identity, Organizations + Technology, Public Relations and tagged , , .


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