Fancy Turns Impulse Shopping Into An Art

Striking user-curated photos, shopping opportunities via accidental discovery instead of deliberate search—it’s a new retail model in the making. In a matter of seconds you can drop $600 on a Bianchi bike, $5,800 on a Graff showerhead or book a stay at the $642-a-night Grace Santorini Hotel in Greece, all without leaving the site. Theoretically, at least. So far Fancy hasn’t gotten a lot of revenue traction; Einhorn insists that isn’t a priority yet.

“It is a stunning combination of social networking and a visual magazine.”

Story length: 1,072 words

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