Case Studies of Organizations and Organizational Communication in the Media
Google once gave its engineers the time and resources to be creative. That experimental approach yielded several home-run hits like Chrome and Gmail. But Google fell behind in one key area: competing with Facebook. That turned into corporate priority No. 1 when Larry Page took over as the company’s CEO. “Social” became Google’s battle cry, and anything that didn’t support Google+ was viewed as a distraction.
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